Privacy Notice

Last Updated: 06-07-2026

Lekker Fris Drinks Company B.V. (“Lekker Fris”, “we”, “us” or “our”) is a distributor of non-alcoholic beverages and the owner and operator of Moninspiration.nl. In the context of our business activities (our “Services”), we may process information that identifies you as an individual or relates to you as an identifiable individual. We call this Personal Data. This Privacy Notice explains how we collect, use, and disclose (“process”) Personal Data when you do business with us, visit our website or communicate with us in the context of our business.

COLLECTION AND PROCESSING OF PERSONAL DATA

How we collect Personal Data

We collect Personal Data for various purposes and in different situations as part of running our business. For example, we process Personal Data of the (representatives of) our customers, suppliers and visitors of our website (see for more information the table below). We receive the Personal Data directly from you, from your employer, or indirectly through your use of our website.

Customers, suppliers and other business partners

Purpose

Offering our products and services, including negotiations surrounding our offer

We process your Personal Data if you are our customer, or work for or on behalf of our customer. For example, we process your Personal Data to negotiate our offering or to draft our contract. This includes managing our relationship, administering contracts, communicating with you about our Services and our contract with you (or your employer), completing transactions, verifying your information, sending you invoices, and processing payments.

Personal Data

First and last name
Role
Employer’s name/company name
Content of communications
Date, time and subject of (call or video) meetings

Email address and/or phone number

If you are a sole proprietor:

Content of contract
Information contained in the Chamber of Commerce extract

Legal basis

Performance of the contract, including precontractual measures taken to conclude the contract.

Legitimate interest in maintaining contact with our customers and negotiating our offerings.

Purpose

Purchase of products and services

We process your Personal Data if you’re our supplier or vendor, or work for our supplier or vendor, for example brand owners or digital services.

Personal Data

First and last name Role Employer’s name/company name Content of communications Date, time and subject of (call or video) meetings Email address and/or phone number

Legal basis

Performance of the contract, including precontractual measures taken to conclude the contract. Legitimate interest in maintaining contact with our suppliers and vendors and negotiating the offerings.

Purpose

Cooperations and partnerships

We process your Personal Data if you work for or on behalf of a company that we do business with, for example our logistic partners.

Personal Data

First and last name Role Employer’s name/company name Content of communications Date, time and subject of (call or video) meetings Email address and/or phone number

Legal basis

Performance of the contract, including precontractual measures.

Legitimate interest in maintaining contact with our business partners and negotiating partnerships.

Marketing & relationship management

Purpose

Marketing communications

We process your Personal Data for promotional purposes. This includes providing you with our newsletter and/or other marketing materials and allowing you and inviting you to participate in our events.

Personal Data

First and last name
Email
Phone number
Interest in our products or Services
Marketing data (for example, communication preferences and details about your engagement with our marketing communications)
Visitor & event data (for example dietary restrictions)

Legal basis

We rely on our legitimate interests to promote our business. Where required by applicable law, we will ask for your prior “opt-in” consent before processing your Personal Data for marketing purposes.

Purpose

Relationship management

We may process your Personal Data to manage our relationship with you, for example to call you every once in a while, to invite you to our events, or to stay in touch with you without this being connected to a specific contract.

Personal Data

First and last name Role Employer’s name/company name Email Phone number Interest in our products or Services Content of communications Date, time and subject of (call or video) meetings Visitor & event data

Legal basis

Legitimate interest to maintain our relationship.

Customer Service / Support

Purpose

Providing customer service

We will process your Personal Data when you contact us with requests for support, complaints or questions.

Personal Data

We collect Personal Data as needed to process your request, complaint or question.

First and last name
Email
Phone number
Content of your message

Legal basis

We rely on our legitimate interest, such as to ensure our Services are used in accordance with our terms, conditions, and policies.

We rely on the performance of contract, where the communication relates to your use of our Services.

In certain instances, we may also have a legal obligation to inform you of material changes to our agreement or Privacy Notice (e.g., in case of mergers, acquisitions and other reorganizations and restructurings of our business).

Purpose

Communicating important changes / Service messages In certain situations, we may need to contact you directly to communicate administrative information with you. This may include important information regarding our relationship with you, our Services, any changes to our terms, conditions, policies and procedures, and/or other administrative information.

Personal Data

We use your first and last name and at least one contact method to contact you. Depending on the content of the communications, we may also process other Personal Data related to you for this purpose.

Legal basis

We rely on our legitimate interest, such as to ensure our Services are used in accordance with our terms, conditions, and policies.

We rely on the performance of contract, where the communication relates to your use of our Services.

Promote our business

Purpose

Improving and developing new Products and services
We will use the Personal Data that we collect about you for analytical purposes, for example to understand which products are most popular, what we can do differently or how to best promote our products. We obtain these insights for example through conversations with customers, analyzing purchase information and monitoring the effectiveness of our promotional campaigns.

Personal Data

We use the Personal Data that we have collected from or about you for this purpose. Where possible and feasible, we will do this in a manner that does not directly identify you (e.g., by creating aggregated insights from pseudonymized data, as described below).

Legal basis

We rely on our legitimate interest for these activities. We have an interest in making sure our products and Services remain relevant to our customers, and our promotional campaigns remain effective.

Purpose

Aggregating or anonymizing Personal Data. Where we don’t need your Personal Data in identifiable form to pursue our purposes (such as performing analytics to obtain aggregate insights), we will aggregate and/or anonymize your Personal Data so that it is no longer considered Personal Data.

Personal Data

We may aggregate, anonymize or pseudonymize any of your Personal Data as is necessary or required for the relevant purpose of anonymization or pseudonymization.

Legal basis

We rely on our legitimate interests to anonymize your information, such as the interest to generate other data for our use.

Security and legal reasons

Purpose

Fraud prevention and security

We may use your Personal Data if this comes up in the context of:

security purposes, including system security and on-site security of our premises;
monitoring for and preventing fraud; and
audits to verify that our internal processes function as intended and are compliant with legal, regulatory and contractual obligations.

Personal Data

Depending on the specific purpose, this may include any Personal Data that we have collected about you.

Legal basis

We rely on our legitimate interests and legal obligations, such as ensuring the security of our premises and systems. We also have a legal obligation to conduct audits.

Purpose

Legal and compliance

If we have a legal obligations to process your Personal Data (other than already included in this Privacy Notice), we will comply with such legal obligation.

We will also process your Personal Data if this is necessary to enforce our agreement including the terms and conditions, protect our rights, privacy, or property, and allow us to pursue available legal remedies, defend claims and limit the damages that we may sustain.

Personal Data

We use the Personal Data as relevant for the specific legal action, regulatory investigation, and/or legal processes in question.

Legal basis

We rely on our relevant legal obligations to process the relevant Personal Data. We rely on our legitimate interest, such as enforcing terms and conditions and bringing or defending legal claims.

Purpose

Emergency and incident response

In exceptional circumstances, we may need to process your Personal Data to respond to an incident or emergency. This may include purposes such as: ensuring the safety of on-site personnel and visitors; responding to, handling and documenting on-site accidents and medical and other emergencies; actively monitoring properties to ensure adequate incident prevention, response and documentation (including CCTV); requesting assistance from emergency services; and sending notifications and alerts in the event of incidents or emergencies (such as via SMS, email, call, audio-visual device prompts, etc.).

Personal Data

We use Personal Data as necessary and relevant for the specific purpose and context.

Legal basis

We have a legal obligation to adequately address emergencies and incidents. In certain instances, processing Personal Data may also be necessary to protect an individual’s vital interests (such as when we need to contact medical or emergency services).

Disclosure of Personal Data

We disclose Personal Data to the following third parties:

Our sister company, LF Drinks Company B.V., when we conduct negotiations, purchase products/services, or conduct marketing activities together.
Third party service providers, including service providers that provide website hosting, IT and related infrastructure, email delivery, analytics, and other services for the following purposes described above.

Other Disclosures

We will also disclose your Personal Data as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:

To law enforcement, public, regulatory, and government authorities, courts, tribunals, or third parties where necessary to comply with applicable law and regulations;
To professional advisors, such as accountants, actuaries, auditors, experts, consultants, lawyers, banks, and financial institutions;
To third parties, such as an acquiring entity and its advisors, in connection with a sale or business transaction. We may disclose or transfer your Personal Data in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). You will be notified of any such business transaction and of possible changes to the processing of your Personal Data in accordance with applicable law and the ‘Updates To This Privacy Notice’ section.

We may collect Personal Data through cookies and similar technologies. We use Google Analytics on our Site. Analytics cookies collect information about your use of the Site and enable us to improve the Site’s performance. For example, analytics cookies show us what the most visited pages are on our Site, help us detect potential issues and inform us whether our ads are effective or not. This enables us to see general usage patterns on our Site, and not the use of an individual person. We use the information to analyze Site traffic, but we don’t identify individual users.

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us.

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt out by following the unsubscribe instructions in any such message or by contacting us by email.

You may also:

request us to give you access to your Personal Data;
request us to rectify, limit the use of, or erase your Personal Data;
object to (or opt out of) our processing of your Personal Data;
withdraw your consent (which will not affect the lawfulness of processing prior to the withdrawal);
request to receive, or provide to a third party, an electronic copy of your Personal Data.

We will respond to your request consistent with applicable law. Note that the exercise of certain rights is subject to exemptions or conditions under applicable law.

In your request, please make clear what Personal Data your request relates to. For your protection, we may need to verify your identity before implementing your request. For example, we will only implement requests with respect to the Personal Data associated with the particular email address that you use to send us your request. We will try to comply with your request as soon as reasonably practicable.

You may at all times submit a complaint with the ‘Autoriteit Persoonsgegevens’.

We keep Personal Data only as long as necessary for the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law, e.g. for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

We determine retention periods based on factors such as:

the length of time we have an ongoing relationship with you;
whether there is a legal obligation to which we are subject (e.g., certain laws require us to keep records of your transactions for a certain period of time before we can delete them); or
whether retention is advisable in light of our legal position (e.g., in regard to applicable statutes of limitations, litigation or regulatory investigations).

This Privacy Notice does not apply to third-party websites or services that we link to. We are not responsible for their privacy practices and our including a link does not imply endorsement of the linked site or service by us or by our affiliates.

Our business operations, Site and Services are not directed to individuals under the age of eighteen (18), and we do not knowingly collect Personal Data from anyone under that age.

Your Personal Data may be stored and processed in countries outside the European Economic Area (EEA), for example through our cloudservice provider.

For such transfers, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Adequacy Decisions: Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here).

Standard Contractual Clauses: For transfers of Personal Data from the EEA to third countries where Personal Data is transferred, which are not considered adequate by the European Commission, we have put in place standard contractual clauses adopted by the European Commission to protect your Personal Data. You may obtain a copy of these measures by contacting us in accordance with the “Contacting Us” section below or by following this link.

The “Last Updated” legend at the top of this Privacy Notice indicates when this Privacy Notice was last revised. Any changes will become effective when we post the revised Privacy Notice on the website.

CONTACTING US

Lekker Fris Drinks Company B.V., located at Reduitlaan 25a, Breda, is the company responsible for the processing of your Personal Data under this Privacy Notice.

If you have any questions about this Privacy Notice, please contact us at info@lekker-fris.nl

Please note that email is not always secure. Do not include sensitive information in emails to us.